MICON Multimedia Interactive Courses Online

Advanced Business Writing


Work has been transformed by technology and globalization. Business writing has changed as a result and more than ever before, work involves writing. Effective business writing can increase productivity and the success of your team. Ineffective business writing can lead to confusion and inefficiency. As team members access their work from more locations and the boundary around the workspace is blurred, the risk of poorly formed language escaping the context of the company has increased. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

This two-day workshop will give participants the tools to become better writers. In business writing, the language is concrete, the point of view is clear, and the objectives are clearly stated. Business writing is purposeful and seeks to communicate across teams and departments, across disciplines, backgrounds and even cultures, languages, and time-zones. Good writing is hard work, and even the best writers get discouraged. However, with practice you can feel more confident about your own writing. The tools in this course are designed to help you get your writing done faster and with more confidence.


Clarify the different forms of business writing you do
Create strategies to write more efficiently
Understand the neurology of reading, writing, and editing
Learn to target your readers and establish your goals
Learn to plan your writing
Understand basic punctuation, plurals, and pronouns
Organize your text for clarity
Apply logical flow to your writing
Create strategies for editing proofreading

Course Outline:

1 – Daily writing tasks

2 – To write or not to write?

3 – Get The Ask Clear: Purpose Is Function Plus Meaning

4 – Write For Your Reader: Open A Channel Of Empathy With Your Reader

5 – Start Strong And Specific: First Impressions Count

6 – Be Concise: Omit Needless Words

7 – Fill In Missing Content; Delete Extraneous Content: Check Your Assumptions

8 – Write In Plain English: The True Language Of Business Is Direct Rather Than Formal

9 – If Something Feels Wrong, Fix It: Trust Your Instinct

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